I include Signs because the subject of signage is fairly objective, or at least very physical: Communicate Visually with Tactile Components. Sign design requires conception of all elements - the psychology of the viewer, the simple message on the sign, and the subtler message OF the sign - its design, its construction, its placement. The success of communication will depend on how well the designer conveys the essence of WHO the client is to the intended recipient. When that message is passed, successfully, the designer has allowed the recipient to know who is sending them the message, by virtue of the elements of design.
Following are a few signage projects I designed.
The Mansions of Mansfield
The Mansions of Mansfield was a signage project with which the client had not yet approved any of the sign shop's designs. The intent for me was to echo the feeling of the art deco movement without the austerity. The client bought the design - these are images from the site.
The Office Hours / Clubhouse Sign is often the flagship design sign of a multi-unit development.
Wood Trail
The following series of images traces the development process from hand sketch, to shop drawing, to final photograph of the monument.
Chisholm Place
Chisholm Place is another multi-unit home development. Signage here is relatively traditional - shop drawings are presented prior to photography. As a designer, I design the basic look over several iterations. Shop drawings must include as many details as necessary for the signage manufacturers to be able to produce the sign, including all materials, paints, vinyls, water-jetted objects, layers, etc.
